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        Home / Team / Alison Reid

      Alison Reid

      CONSULTANT

      Alison Reid helps smart people unleash their brilliance. A catalyst for clarity and courage, Alison empowers experienced managers and executives to focus on what matters, communicate with impact, and lead themselves and others to great results.

      Her book Unleash Your Leadership: How to Worry Less and Achieve More distils her expertise in helping her clients overcome self-doubt, unleash their leadership potential and accelerate their career. She has specialist knowledge of the challenges women face in overcoming fear and cultivating confidence, particularly in male-dominated environments.

      Skills and style

      Alison quickly puts her clients at ease by striking the right balance between support and challenge. She uses insightful observations and powerful questioning to get to the heart of the matter and provoke change. She provides practical strategies grounded in neuroscience that can be applied on the job to increase confidence and unleash leadership potential.

      Experience

      After graduating from Oxford in 1993, Alison’s career encompassed the arts, accountancy, and sales and marketing before finding a home in the field of coaching and development twenty years ago.

      Before joining Brightlife in 2011, her experience spanned FMCG, professional services, IT and the third sector, organisations including Procter & Gamble, PriceWaterhouseCoopers & VSO.

      Alison is a Professional Credentialed Coach (PCC) with the International Coaching Federation (ICF) and a qualified, experienced practitioner of Hogan and MBTI.

      “Right from the start of our work together, Alison helped me extend my horizons.Coaching with her gave me the confidence to take several important steps and exceed goals originally set by my manager. This led to my promotion within 9 months and an assignment to lead and build a new organization.”

      Wendy Bedborough
      Cath Harries
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